the story of a ugly black container-sintex

This black containers company success story started with a decline in its fortunes.The company is SINTEX , where every indian household proudly exhibits black water tanks perched on top of buildings,indeed SINTEX TANKS has become a generic name for WATER TANKS,not only water tanks its product lines includes -1.building products-monoliths,prefabs,storage tanks,containers etc 2.custom mouldings-electrical,automatives aerospace etc..3.textiles.    So how a small local Indian company with declining sales made it an international company with 60% of market share in its category.

TEXTILE CARD CANS WHICH THEY MANUFACTURED INITIALLY

TEXTILE CARD CANS MODIFIED INTO WATER TANKS(PORTABLE WEIGHTLESS AND WIDE OPENED MOUTH FOR EASY CLEAN)

 sintex company started in 1931 , the company over took the bharat vijay mills in 1955 .Initially they manufactured textile card cans which are used to store textile and thread mills .In a long run they found out this business could hardly be a support function and is not sufficient to run the entire operations profitably.They ran into losses but they dint give up,They wanted something in their same line of products which grows exponentially and in large volumes.They wanted to stick to their same business line as they are don't have sufficient enough funds to start entirely new business.

                             This is what they have done.They foresaw the needs of people . they saw something which others cant see , made first move in that category and enjoying market leader position.

                                            The need is storage of water in households.Sticking to the same business line they modified their textile card cans into a wide opened mouth ,weightless , portable ,easily cleaned ,economical plastic water tanks.The problem is scarcity of water and solution is storage of water,so its no wonder people use their water tanks instead of traditional metal and cement containers which are heavy,costly and difficult to clean.

                                 They saw the problem and need of people nearly 8 decades ago when no one thought of a plastic water container,what they have done is so simple .An innovative and simple solution to the upcoming common problem. THEY DIN GIVE UP THEIR OLD BUSINESS ,THEY MODIFIED IT AND LAID A PATH. BECAME CATEGORY CREATORS ,MARKET LEADERS.SO ALWAYS THINK A NEW SIMPLE SOLUTION TO A COMMON PROBLEM ,U FIND IT AND YOU ARE THE LEADER.